• Serta “Delivery Man”

    America's favorite Effie award winning spokes-animals successfully set Serta apart from all the “S” mattresses (Sealy, Simmons, Serta). When people stopped counting sheep, Serta started counting huge sales increases. (see pic)

  • Serta “Guilt”

    Serta’s legendary comfort had become a serious threat to “Counting Sheep” everywhere, threatening to put them out of work. This spot used humor to help ease consumers’ guilt over getting a great night’s sleep at the possible expense of these loveable spokes-animals.

  • Serta “Penalty”

    Sometimes you gotta do what you gotta do. In this award- winning spot, the “Serta Sheep” pay the penalty for taking matters into their own hands.

  • Serta “Neighbors”

    From the award-winning “Serta Sheep” series, this spot shows the determination of the sheep in the face of Serta’s ever-increasing popularity.

  • Serta “Contract”

    When faced with the reality that Serta Mattresses are making them obsolete, the “Serta Sheep” resort to legal tactics.

  • Serta On Conan

    Even famous folks love the Serta “Counting Sheep” campaign and they love to talk about it.

  • Serta “Print”

  • Serta “Fully Integrated Campaign”

    A great idea should be able to live in six places at once... or even more.