America's favorite Effie award winning spokes-animals successfully set Serta apart from all the “S” mattresses (Sealy, Simmons, Serta). When people stopped counting sheep, Serta started counting huge sales increases. (see pic)
Serta’s legendary comfort had become a serious threat to “Counting Sheep” everywhere, threatening to put them out of work. This spot used humor to help ease consumers’ guilt over getting a great night’s sleep at the possible expense of these loveable spokes-animals.
Sometimes you gotta do what you gotta do. In this award- winning spot, the “Serta Sheep” pay the penalty for taking matters into their own hands.
From the award-winning “Serta Sheep” series, this spot shows the determination of the sheep in the face of Serta’s ever-increasing popularity.
When faced with the reality that Serta Mattresses are making them obsolete, the “Serta Sheep” resort to legal tactics.
Even famous folks love the Serta “Counting Sheep” campaign and they love to talk about it.
A great idea should be able to live in six places at once... or even more.
