Every child instinctively understands Zoom-Zoom. Every inner-child does, too. This simple communication reversed a sales slide and turned Mazda into the formidable brand it is today.
It's hard to describe the exact feeling of driving a Mazda, but this spot does a pretty good job.
Mazda reinvented the roadster. In this commercial we show how they reinvented it again.
Motor Trend’s “Best SUV of the Year” awards don’t grow on trees. Neither do award winning spots like this. It’s kind of your classic win-win situation.
Car companies like to highlight the features that make their cars comfortable and versatile. In this spot, we instead humorously highlight the end “benefit” of those features.
Inside every Mazda beats the soul of a sports car. This spot utilizes an original technique to highlight that race-inspired heritage.
Sports car enthusiasts have a special bond with their cars. This spot illustrates that Mazda not only understands that special relationship, but builds cars that unabashedly encourage and celebrate it.
Highly acclaimed print ad that ran in the Sports Illustrated swim suit issue and went on to become a fixture in Mazda dealerships all across the country.
The Zoom-Zoom campaign entered popular culture in a way few campaigns do.