Give a man a pizza and he eats for a day. Tell him where he can buy a pizza and get the second one free, and he eats well for a lifetime. (see pic)
When a rival pizza chain focused their message on their unique 30-minute or free delivery, we focused ours on our unique selling point -- our pizza.
This entertaining and award-winning radio spot asks the audio question, "just how did Little Caesars get it's name?"